Press Releases

First Hybrid Plug-In Pickup Truck Ford Ranger Coming to UK in 2025

In exciting news for pickup truck enthusiasts, Ford has announced that the first hybrid plug-in version of their popular Ranger model will be coming to the UK in 2025. This move represents Ford’s commitment to sustainability and the growing demand for eco-friendly vehicles in the market. The Ford Ranger is already known for its ruggedness, […]

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Bigger and better … the next generation Amarok rocks!

VW have released details of the new Amarok pickup due out in 2022 Here it is … details of the much anticipated all new Amarok pickup, which is due to be on sale at the end of 2022. Prices have not yet been confirmed and will be updated later in the year, and we don’t […]

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Launch of second-generation VW Amarok pickup this year

The first VW badged pickup to emerge from Ford and VW’s ‘strategic alliance’ (announced back in 2018) is the second-generation Amarok – which will be launched this summer and available to order at the end of the year. After nearly two years of teasing – and no photos as yet – what do we know […]

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Caravan Holiday Essentials Checklist

Are you going on a caravan holiday this year? We have you sorted with our essential checklist. More and more caravan owners are choosing pick-up trucks as their vehicle of choice for towing their caravans. As evidenced by our recent survey where we asked pickup truck owners – what they primary use was for their […]

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Our HUGE Pick-Up Truck Survey Results Are In…

People choose to buy a pick-up truck for various reasons, maybe they need it to transport goods for work or so that they have a place to put their dogs when out on road trips. Either way, the pick-up truck market in the UK is growing. With more people purchasing them than ever before and […]

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4x4AT – Over 25 Years Of Expertise In 4×4 Accessories

4×4 Accessories & Tyres Ltd (4x4AT), Europe’s leading supplier of 4×4 accessories, is celebrating a huge anniversary this month. The 13th March 2018 marks 25 years since 4x4AT first started trading. The company has grown immensely and gained unparalleled expertise, skills and knowledge in 4×4 accessories since starting out in 1993. The two founding partners, […]

Read more Partners With “Britain’s Strongest Man” And You Could Win Tickets!

Giants Live – Britain’s Strongest Man 2018 As Christmas approaches, it’s almost time for the traditional television fayre of “Britain’s Strongest Man” to hit our screens. is delighted to be able to announce a partnership with Giants Live, the official “Worlds Strongest Man” qualifying tour, the organisers of Britain’s Strongest Man, being held at […]

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4x4AT Press Coverage & Business Lessons From 1999

A great number of people, especially in business are only concerned with moving forward, and while that is vitally important, sometimes it’s good to take a step back and appreciate how far you’ve come from your early beginnings. With that in mind, here’s a newspaper article reporting news of our move from 4x4AT’s first offices […]

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Variety Children’s Charity Donation From 4x4AT

Just beside the A1M at Leeming Bar, you may have noticed the massive 4x4AT sign on the building bordering the motorway. This is the home of 4×4 Accessories and Tyres (4x4AT). Over the years this sign has become a notable reference point for those travelling both north and south. 4x4AT is now Europe’s leading supplier […]

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