Recently our Sales Manager, Matt Gibson went for a ride to the gym, with the one and only Eddie "The Beast" Hall. On the way there they chatted and did a spot of Carpool, or perhaps more appropriately Pick-Up Karaoke.

They discussed Eddie's impressive 500kg deadlift that broke world records, how he prepared for it and what he was thinking at that moment. As well as what is in store for Eddie in the Future and of course a spot of singing to some great tunes.

Watch the video now!!!

Britain's Strongest Man and 4X4AT

Here at 4X4AT we are a huge fan of Britain's Strongest Man and have enjoyed watching it for many years so, as we are sure you can imagine, we are thrilled to get the opportunity to be involved with it. This is our second year involved with the Britain's Strongest Man event and it is something that we are really proud of. The sport is fantastic and continues to impress us every year.

Britain's Strongest Man 2018

During the 2018 Britain's Strongest Man we had the privilege of supplying 2 pick-up trucks that were used during the deadlift challenge. The competitors had to lift our pick-ups as many times as they could whilst racing against the clock. It was an exciting and thrilling event and we were so excited to be involved.

If you missed this exciting event then why not catch up, the 2018 Britain's Strongest Man competition is still available to watch on My5. You can watch the deadlift event from 12 minutes and 45 seconds. Watch it now!

Britain's Strongest Man 2019

For the Britain's Strongest Man 2019 event, we supplied another 2 pick-ups to this exciting event, but this time around they weren't lifting our trucks. This year our pick-ups were used during the loading event. The strongmen had to fill the load bed of the pick-up as quickly as possible and then close the tailgate to finish the race.

This year's event took place on the 19th January at the Sheffield FlyDSA arena and will be aired on TV again later in the year, so don't worry if you didn't get to go, you can watch it later. In the meantime, you can watch all of the action from last year's event over on the Channel 5 website.

Eddie collects his new kitted out Ford Ranger Wildtrak

Eddie stopped by the 4x4at.com HQ to collect his new kitted out Ford Ranger Wildtrak featuring some fab accessories including;

• Proform Tango Sportslid with roll bar and crossbars.
• SuperPro Ezy-Lift Kit
• X-Treme wheel arches - colour matched
• Hawke Dakar 20-inch alloy wheels
• All-terrain tyres
• Black oval sidebars
• Heavy-duty tow bar
• Folding mirror kit
• Front bull bar with driving lights.
• Hawke grille
• Front and Rear light garnishes
• Bonnet guard

About 4x4 Accessories & Tyres

4x4 Accessories & Tyres Ltd are the UK's largest 4x4 accessory centre, based on the A1 at Junction 51 Leeming Bar, North Yorkshire.

We are now the sole UK importers for pick-up truck top and accessory brands such as Aeroklas, Alpha, Proform, Mountain Top, Roll 'N' Lock, ARB and Trux.

We also market our own commercial Hardtops under our registered Pro//Top brand which are made for us under licence. In addition, we have our own exclusive brand of Predator Equipment that includes alloy wheels and lighting products. We stock all the above extensively here in the UK for immediate dispatch.

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